Meet the Moomin Characters

About the Moomins

The Moomin valley, created by beloved Finnish author Tove Jansson, is full of excitement and wonders!

The Moomin stories celebrate freedom, courage, tolerance, and the spirit of adventure, as well as taking responsibility for our families and neighbors. Reima is proud to sign up to these values, which inspired the design of the Reima Moomin wear collection. Just like Tove Jansson’s magical Moomin stories, the patterns and colors of Reima Moomin clothes evoke stormy adventures and pleasant picnics – always with friends. To learn more about the Moomin’s, click here .

The Moomins have many adventures with their various friends that you can meet below.

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Meet the characters of Moominvalley

A perfect match

Reima + Moomin

Moomins have a special place in Finnish hearts, including our own. As every story contains a grain of truth, we believe that at its best, a Nordic childhood is like living in Moominvalley, exploring one’s surroundings with boundless curiosity. Both Reima and Moomins share the same values and we highly admire Tove Jansson’s artwork. Together with Moomins we are taking the very best Finnishness to the international markets.
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