Active outdoor apparel designed for kids of all ages

Meet Reima! We make functional outdoor gear that’s safe, innovative, and sustainable – and designed specifically for kids. We’ve thought of every little detail so that you and your kid can concentrate on what’s most important: an active life together.

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We’re here to protect our kids and their future. From material innovations to recycling initiatives, we put responsibility into every step. We’ve been on the path for a better future since 1944, and continue our daily work to make the clothing industry more sustainable.

Kids’ clothing for active children

Reima is the leading premium performance wear brand for active children ages 0 to 12. We want kids to discover the joy of movement so it stays with them for life. Since 1944 Reima has been there every day, in every weather and for every experience, wherever adventure awaits.

From playground fun to family hiking adventures, our outerwear is made to move. Our children’s spring and winter jackets and are waterproof and breathable to keep kids warm and dry in all weather. Beat the rainy day blues with our colorful selection of rainwear, made from hard-wearing, non-toxic fabrics that are easy to care for and free from harmful fluorocarbons. Essential mid-layers and innerwear keep the chill at bay so kids can play outside as long as they want.

Our kids’ shoes are waterproof, comfortable, and machine-washable—everything kids (and parents) need for fun-filled days outdoors and our swimwear is made from recycled materials and also protects little ones from the sun with SPF 50 protection.

At Reima, our focus on children’s well-being applies to everything we do. That’s why we’re committed to sustainability and using non-toxic materials in all our clothing. What is good for your kids is good for our environment.

We think kids should enjoy the outdoors no matter the weather. Our gear is durable and non-toxic so it protects both children and the planet. No wonder we’re loved and trusted by families who are happiest outside.

Don't just take our word for it

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The Reima Baby Box accomplishes the same thing [as a subscription box]—taking the guesswork out of buying infant clothing. It includes 17 pieces of gender-neutral baby clothing and accessories from the beloved Scandinavian brand. Consider it a capsule wardrobe for your little one, so you can focus on resting and soaking up the time with your newborn.
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Overall, my kids love the shoes and the cover ups. But here are a few things about the company that makes my mom heart happy:

Reima uses non-toxic, fluorocarbon free and recyclable materials. The dyes used are free of carcinogens and the fibers are selected with the lifecycle of the product in mind. Everything is designed for active, playful children, and to be carefree for parents. Say goodbye to disposable fashion because these are made durable enough for your child to wear for several seasons before passing along to a sibling, or a friend. Reima has spent over 75 years future-proofing the next generations by creating long lasting, durable clothing that keeps our kids and our planet safe.

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