Preserving nature for kids and cubs to come
We've donated 100,000€ to WWF's global conservation efforts.
We launched the limited-edition Reima x WWF collection in July 2022. At launch, we decided to donate 2€ for every Reima x WWF item purchased between 15.7. -31.12.2022 to WWF. Now we've reached the end of our campaign and have donated our guaranteed amount, 100,000€, to WWF. A million thanks to all who donated with us - you're helping us protect the unique nature of our planet!
About WWF
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries and territories.
WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Say "meow" to our friend the lynx
The Finnish forest is a magical place, where kids are free to roam and animals are right at home. Like our friend the lynx, Finland's only native big cat and the inspiration behind this special collection.
You'll find these furry, spotted, tuft-eared creatures all over Finland. But they're so shy and smart that they're rarely seen by humans - until now!
About Konsta Punkka
For the amazing key visual of Reima x WWF collaboration, we teamed up with the Finnish wildlife photographer Konsta Punkka, known for his mesmerizing nature and animal images.
When Konsta interacts with wildlife, it's always on their terms; he believes nature is perfect just as it is. And we feel exactly the same about kids.