Our Story

Small Changes Everything


Future-Proof Kidswear

Reima is a world-leading kids' activewear brand from Finland. With over 75 years of experience, we know it’s the small details that make the biggest difference. That’s why our award-winning products are safe, innovative, responsibly made, and will last the test of time.


75 years and still going strong

Our Journey

We know small changes everything. That’s why we’ve spent 75 years future-proofing the next generations ready for the world to come. We do this by creating award-winning kidswear, products, and services that will keep our children and our planet safe. From our material innovations to our recycling initiatives, we put responsibility into every step of our process.

Here at Reima, we’re proudly Finnish, and our Nordic know-how inspires us to give the benefits of an active childhood to all. It’s the countless little things we do that make a difference, proving our commitment to innovating children’s playtime forever. So, next time you think small can’t make a difference, ask yourself what will small change next?


Our Building Blocks

  • Small is active

    We’ve helped three generations of snow-playing Finns brave the Nordic winters. And because play is proven to give children a better future, we design for every season and think of every detail that will help make an active childhood accessible to all.

  • Small is responsible

    We’re here to protect our children and their future, that’s why sustainability lies at the heart of everything we do. From our material innovations to our recycling initiatives, we think of every last detail.

  • Small is proud

    In Finland, we believe it’s the little moments that matter. And small gestures can make a huge difference. From equality to quality of life, learn more about our Nordic DNA and how it can help parents everywhere.

  • Small is visionary

    It’s our countless little innovations that make a difference. From award-winning clothes, products & services to responsibility initiatives, we are the global experts in giving every kid an active childhood.


High-quality solutions for every weather and moment

We’re proudly Finnish, and our Nordic know-how inspires us to give the benefits of an active childhood to all. All our products and services are designed to make an active childhood easier and to help families to make the most of their time with kids.

In our more than 75 years of expertise, we’ve learned that in kids’ clothing, small details matter. It’s the countless little things we do that make a difference, proving our commitment to innovating children’s playtime forever.

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