Reima teamed up with Protect Our Winters (POW) Finland to save the snow plays
Playing in the snow has always been an important part of growing up for Nordic kids— and at Reima, we’re happy to have helped them enjoy snowy days for 75 years. Now, as climate change threatens this cultural tradition, we’ve teamed up with Protect Our Winters (POW) to ensure future generations can do the same.
The POWer of teamwork
POW was founded by professional snowboarder Jeremy Jones in 2007 with the goal of turning passionate outdoor people into effective climate advocates. Originally gaining most of its support from the snowsports community, it’s now a social movement with a worldwide network of over 130,000 supporters. Since 2015, the organization has also been active in Finland.
In November 2019, Reima launched a campaign together with Protect Our Winters Finland (POW). Our target was to showcase the importance of traditional snow games by getting them added to the UNESCO World Heritage List.
The count finished on 2.2.2020 at 20,822 names, which means we reached our UNESCO 20,000 name target! Together we’ve assembled a huge crowd of people to carry a strong message forward to protect snow play and winter.