In kids’ clothing, durability is the key to sustainability. The most sustainable way to dress your child, especially for the outdoors, is to buy extra-durable clothing.
But how do you know if the fabric is strong? You can’t see, nor feel it. That’s why we use something called the Martindale test, mechanically rubbing every one of our fabrics with sandpaper, to ensure they’re fit for even rough play.
Our minimum Martindale requirement for all jackets is 15,000 rubs and for all pants and overalls, the minimum is 30,000 rubs. So in theory, you could slide down a dirt path on your butt at least 30,000 times before the fabric gave in. That’s some tough love, but Reima pants could take it! Martindale results for most products can be found on individual product pages.
By making sure our fabrics are fit for purpose – to help kids enjoy the outdoors and active life to the fullest – we help reduce the waste that would come from buying new clothes because of wear and tear.
Towards greener materials
The textile industry is in the middle of a huge shift towards circularity and climate-friendliness. We think that’s fantastic, which is why we have built a roadmap to increase the share of sustainable materials, such as recycled polyester, organic cotton, Tencel, recyclable materials, ethical down and wool, and others. In our spring/summer 2021 collection, 50% of styles are made with sustainable materials.
By 2023, 100% of synthetic wadding and 50% of all our polyester will be recycled origin, and 50% of fabrics bluesign® approved. Already 2021, 100% of our cotton will be certified organic. On top of that, we will offer other eco-friendly materials, like wood-based materials, such as Tencel and bamboo viscose, and easily recyclable clothing. And all of them will be traceable, so you’ll know where your jacket came from.
Kids love animals and would never hurt them, so it only makes sense that we should protect them from harm. We never use real fur. The down we use is Responsible Down Standard (RDS), and the wool Responsible Wool Standard (RWS) certified, to ensure the waterfowl and sheep are treated humanely. RDS also ensures that all down is the byproduct of food production, so there are no additional environmental impacts from it. We don’t use leather in our clothing.
Innovating for recyclability
Textiles are a huge waste issue because, unlike an apple, even a simple t-shirt might have too many mixed fibers and prints to be recyclable as a whole. Performance wear is even more difficult to recycle thanks to the different fibers in the lining and shell, the finishings, etc, that make the clothing so useful in the first place. That’s why Reima has created the Monomaterial collection: performance wear made of one fabric all the way down to the waterproofing. They’re made to be used by several kids, and then handed back to Reima for recycling back into polymers, so they can be made into new products.
By 2023, our aim is to make 20% of our clothing easily recyclable.