Reima’s Design Principles

Learn how Reima puts in the research, even after over 75 years of experience, to make the best clothes for your children

Reima grows together with your kids

We design comfort that can’t be copied

Aesthetic Design For Longevity

• Scandinavian purity: tasteful simplicity and quality built on functionality • Honest and thoughtful design that doesn’t become outdated • Building the product into a harmonious entity • Reima design is always more than surface • Design from Finland mark granted by the Association for Finnish Work

Ergonomic Design For Moving Kids

• Less sweat, less water, fewer chills - kids’ health comes first • We aim to lead the future of children’s outdoor activity • Reima ergonomics = proper fit and room for movement • Reima Kids are free - parents can just say “go ahead”

Easy Care for an Active Life

• More time together with kids, less time in the laundry room! • All Reima clothes are machine washable • Outerwear is easy-care without fluorocarbons, guaranteed to be safe • Innerwear withstands repeated washes - no need for ironing • Many Reima shoes are machine-washable, too

Long Expertise in Children's Clothes

• Good-looking & tested products for active kids • For four seasons and all weather conditions – from tip to toe • Each product has its functional clue • Each detail has a reason for existence • Practical details provide everyday value in daily life

Ecological Thinking

• We produce on Nature’s terms • Reima products are always safe for kids to wear • Durable, reusable products = a cleaner world for the generations to come • Easy-care helps save water, energy, and detergent • A growing range of styles with recycled fiber content • Most outerwear materials are certified • Easily recyclable mono-material solutions

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