The Original Wear
of Happy Kids

Our journey of 75 Years

Having an active, happy childhood isn´t about sport or achievement, but the simple joy of movement, of exploring, discovering and asking, where next? This is why, for 75 years, we’ve had our hearts set on one thing: to create clothes for that let kids live curiously, whatever the weather.

Our story

75 years of innovation: How Reima revolutionized kidswear
This year, we’re 75 years old. To celebrate, we’re looking back at the developments and inventions that have helped kids go out and play, whatever the weather.
5 Ways the Nordic Lifestyle Encourages Outdoor Play
Kids in the Nordic countries know how to get the most out of the great outdoors. Here’s why.
Why mud pies and snow castles are good for kids
In Finland, there’s a well-known saying: “There’s no such thing as bad weather, only unsuitable clothing.” When you have months of below-freezing temperatures in winter like Finland does, suitable clothing is absolutely necessary.
Nature’s playground: Why the Finns love the forest
Finland is home to both the world’s happiest people and the planet's cleanest air, which we believe has something to do with the nation's abundance of trees.
Why Finnish kids are the happiest in the world
In 2019, Finland was named the world’s happiest country by the United Nations for the 2nd year running. At Reima, we think it’s got a lot to do with how we’re brought up.
Learning to play: How Finnish schools help kids love the outdoors
For optimal development, experts recommend that kids play outdoors for at least 3 hours a day.  Unfortunately, in many parts of the world, children are only spending half as much time outdoors as their parents did. In Finland, it's a different story. 
Reima wins first prize for product safety