The Wonderful World of Moomin

About the Moomins

The Moomins are the central characters in a series of books, movies, cartoons, and comic strips written by Finnish author Tove Jansson. The Moomin’s are an adventurous and accepting family who live in Moominvalley, an idyllic and peaceful place where all Moomins live in harmony with each other and nature.

The Moomins have many adventures with their various friends that you can meet below.


Meet the characters of Moominvalley

The Moomin characters represent a clear set of values. These values are why Reima and Moomin are now worldwide brands and our values align perfectly.

Friendship, love, kindness, respect for nature, adventure, courage, tolerance, equality, freedom, and individuality.

Shop all Moomin Products -- we will be adding more in February 2021

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