Sustainability has been at the heart of what we do for years. That’s why it might be unsurprising that we’ve been planning a 100% recyclable jacket since 2014. Of course, the idea of recycling clothes is nothing new. However, we believe we’re the first to promise not only to take back your child’s jacket, but also to upcycle it into new polymers.
The challenge of going 100% recyclable outdoor collection
Ultimately, our future goal is that all our technical outdoor clothing will be fully recyclable. You might think that creating a 100% recyclable garment made from one fibre would be easy. Unfortunately, that’s far from being the case. Even if just the seams are made from a different material, it affects the entire process.
According to Sari Perttunen, Reima’s Chief Creative Director, the starting point for product development was simple. “The jacket had to be top quality, fully functional, safe and hard wearing enough to last for countless kids. These were the core principles we needed to ensure before even starting on the environmental footprint.”
The EU on hand to help
Happily, in 2016, we had the opportunity to join a 3-year-long EU-funded project, Trash2Cash, on creating a circular economy. As the only clothes manufacturer involved, we learned to better understand the challenges of developing a 100% recyclable product. What’s more, we gained far greater insight into the potential of different materials, as well as their importance on product design, recyclability and the entire product lifecycle.
The jacket of the future, here today
Fast forward to today and after years of hard work and research, we’re proud to have designed a wonderfully durable jacket, which can be worn by countless kids and then continue its journey onwards. It was created by Jaana Largillet, Reima’s most experienced designer, with versatility, adjustability and flexibility as its key features. Jaana has designed Voyager to be a tanned classic to prevent as much aging as possible.
Thanks to the ability to register it and track its journey, combined with our promise to take it back and 100% upcycle it, Voyager is a beautiful example of circular economy thinking. We’re fully convinced it won’t be a world last, and that Voyager will inspire us and other manufacturers across the globe to do clothes differently.