Babies' skin is sensitive and needs to be protected from the sun - in fact, you should keep your baby in the shade for the first few months. Our SunProof swim & beach collection keeps babies safe from the sun’s UVA and UVB rays. Many of our swimsuits cover the knees and elbows, so you need less sun lotion. Safe, non-toxic, and made from recycled polyester, they’re made to protect nature, too.

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We’ve thought about how the clothes feel, making sure they’re soft against baby’s delicate skin. We use natural organic cotton, merino wool and soft and sustainable recycled polyester because what’s good for our planet is good for our kids.

A baby’s first steps are the start of a great adventure and we want to support them with the right shoes. Our baby shoes are made with flexible rubber soles, no heels and plenty of room for wiggly toes. Let’s learn to walk together!

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