Reima spring/summer 2020 serves both you and the planet

We provide high-performance, easy to use, safe kidswear for any weather. In an era of increasing complexity, we strive for simplicity - we are proud to show you a sneak peek on what Reima will look like in 2020.

Urban

Rain or shine, sun or snow – you never know what spring will bring! This season we have focused on city-proof Reima functionality with a trendy twist. We have created cool looks that work beyond city limits - varying designs, modern and unisex fits to be the favorites of all kind of curious kids. Our expertise is Scandinavian authenticity: tasteful simplicity and quality built on functionality and designs that don’t become outdated.

Shoes

Our shoe design follows the same principles as our clothing; functional, safe shoes that kids are happy to wear, in any weather. This spring you have several styles to choose from for different situations and needs: the newest kicks are a pleasure to wear and ready to take your kids anywhere, including the occasional puddles. The spring collection is minimalistic, ergonomic, colorful and unisex – to fit all the adventurers’ needs.

Sustainability

We believe that what is good for your kids is good for our environment and that a simple idea can lead to a big impact. Reima clothing is designed to endure: to please the eye for years to come. To be washed, repaired, and handed over. The year 2020 will be a year for an even more sustainable Reima.

This spring, we’re introducing our first mono-material product, Voyager. The technical jacket that is built to last and to be recycled as a whole, into new products. This is the future, a story that travels from one kid to another.

In addition to designing our clothes for recycling, we’re also making clothes from recycled materials. Did you know that it takes only four large plastic bottles to make a children’s SunProof one-piece? The more we can repurpose plastic, the less it ends up in nature. We want to save our aquatic friends and that is why we are now making clothes out of PET-bottles. As said, small things matter.

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