Recycle Your Old Clothing with Reima and Emmy
Give Used Clothing a Second Life with Reima and Emmy
In Finland, Reima clothes are getting a second life. Our recent cooperation with Emmy, the largest online seller of second-hand clothes in the country, extends the life of clothing by passing them down once they’ve been outgrown. This helps parents make more responsible choices for our environment – and it’s easy! The cooperation with Emmy is just one small step towards better sustainability overall, but we think it has the potential to make a big impact. Here’s why.
A Second Life for Second Hand
In today’s more eco-conscious world, fast fashion is problematic. It wastes water energy and energy, and creates consumerism where it needn’t be created. At Reima, we believe in creating long-lasting, durable clothes that can be passed down and reused, diminishing the clothing industry’s overall impact on the environment.
For many families in Finland, second-hand clothing (and other items) have long been considered to be the best option. There’s a vibrant second-hand economy for selling and buying used items, but thanks to Emmy, this process is easier than ever. Sellers drop their used items at an Emmy collection box, and Emmy takes care of the rest. Once the items are sold in the online store, the seller receives their share of the profit.
In the beginning of this year, we ran a pilot project to test the outcome of our cooperation with Emmy. And it was a huge success! We received more than twice the amount of second-hand clothes that we expected, and got glowing feedback from our participants. They loved how easy it was to resell their items by simply dropping them off at an Emmy collection box, found in every Finnish Reima shop. Based on the happy outcome of the pilot project, we’re thrilled to say that we’ll be continuing the project, with a few new added features.
At Reima, we believe in creating long-lasting, durable clothes that can be passed down and reused, diminishing the clothing industry’s overall impact on the environment.
Recycle with Reima
We’re really excited about supporting Finland’s circular economy, and we hope you are too. Are you interested but don’t live in Finland? Stay tuned, because plans to expand the cooperation in other countries are on the way!