Can Nature and Clothing Industry Coexist?
How the Finnish Clothing Industry Does Sustainability Right
It’s no small wonder that we Finns have a special connection to nature. With some 187 880 lakes, one of the world’s largest archipelagos, and vast forests that cover 74% of the nation’s area, Finland is both Europe’s least densely populated country and its most densely forested. Consequently, Finland’s clothing industry reflects this connection with nature in many wonderful ways. Read on to find out how.
It’s only natural that this relationship with nature plays a big part in Finnish culture. Spending time outdoors, a pastime which has been passed down for generations, is part of everyday life for most Finns. Whether they’re escaping to a summer cottage tucked away in a birch forest or simply soaking up the summer sun in one of Helsinki’s many green parks, Finns value time spent outdoors and away from the hustle and bustle of modern life. For them, it’s one of the best ways to relax, recharge and reconnect. This love for the outdoors is fostered all throughout childhood – Finnish babies take their naps outdoors in a pram (even in winter!), children spend hours playing outdoors while in school, and many look forward to summer holidays spent swimming and picking berries in the countryside.
Finns respect nature, which is why they work hard to live sustainable, ecological lives.
Sustaining the Nature That Sustains Us
Finns respect nature, which is why they work hard to live sustainable, ecological lives. They take recycling seriously, weigh their options closely when it comes to making ecological choices, and encourage reusability within the culture. After all, if nature is to be enjoyed, it must also be sustained.
For Finns, sustainability is important in all aspects of life, but especially so when it comes to clothing. Many Finnish (and Nordic) brands focus on designing and creating clothing that not only protects from nature, but protects it as well. At Reima, sustainability is something close to our hearts not only because it’s deeply embedded in Finnish culture, but because we simply believe in doing our part to provide current and future generations with a clean planet to play on.
This is why we participate in environmental projects such as Trash-2-Cash, an EU-funded research project aiming to create new regenerated fibers from pre- and post-consumer waste, and WWF (World Wide Fund for Nature), an international organisation working to preserve wildlife and reduce human impact on the environment.
Sustainability is the driving force behind our design and R&D departments.
Designing for Mother Nature
Sustainability is the driving force behind our design and R&D departments. We are constantly researching more sustainable textile material manufacturing processes, testing new technologies to reduce our impact, opting for greener modes of transport to reduce our carbon footprint, and developing ways to reduce energy consumption both in the manufacturing phase and once Reima garments leave our shelves. We even design our shoeboxes with sustainability in mind, with no staples and very little glue, for easier recycling.
Reima clothing is designed to be durable and easy-care. More durable clothes need less washing, which saves water, energy, and detergent, lessening the impact on our world. This durability also means that Reima products make great hand-me-downs and can be reused by several children. The materials and details we use are always non-toxic and safe, making Reima products great for both the world and your children.
Mother Nature treats us well, and it’s our duty to return her kindness. Happily, we can all do our part by reducing our impact and keeping our focus on sustainability. And we can all learn a thing or two from Finns – let’s get outdoors and experience everything this beautiful world has to offer!