Reima Weather app makes dressing kids easier

Outdoor Technology award in ISPO 2020

Reima’s first weather-based mobile app was awarded a winner of the Outdoor Technology -category at Outdoor by ISPO in Munich. Using the free app, parents can quickly and clearly see how to dress children to be comfortable and safe in any weather.

The new, award winner mobile app, called ’Reima Weather’, is a handy tool for parents for instantly getting daily and weekly weather-based clothing instructions. The underlying philosophy links to a familiar proverb, known in Finland and internationally too, that with the right gear, there’s no such thing as bad weather. The Jury commented the Reima Weather App as “another technical solution for the purpose to get the kids out”.

”The key reason we created the Reima Weather app is to help parents toward hassle-free parenthood. We have a long expertise of the harsh Finnish climate, and have learned a lot from the mobile development work for the ReimaGO activity sensor. Putting these two together, we realised we’re exactly in the spot for offering young parents an easy way to learn how to dress their kids for adventure”, explains Reima’s Chief Experience Officer Johanna Sarviharju the thinking behind the service.

Your kid deserves only the best

Through the app, parents can also get further information on the important aspects and features of what makes perfect outdoor gear, or what kind of properties make the best shoes for the season. The app even gives advice and inspiration on fun things to do with the whole family regardless of the weather, ranging from how the kids in the Nordics spend their time in the forest to awesome new ways to create new play worlds in the city.

Development work for the next phase continues

During spring 2020, Reima will enrich Reima Weather app with smart clothing suggestions. The outfits presented will be based on Artificial Intelligence that combines the weather and your personal clothing preferences. Using the Reima products’ thermal characteristics and real time local weather feed, the number of possible clothes combinations presented will be practically limitless. Also the language offering will be extended, with German added to the current language options (English, Russian, Chinese).

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