Designer Talk: Inspiration behind the prints and patterns of Reima SunProof collection
How does a toddler experience the world when playing under the sun on the beach or green summer fields? That’s what our designers asked when they started creating ideas around the Reima SunProof collection for summer 2018. Seeing the world through the eyes of a child and finding those creatures and nature’s elements that are interesting and familiar for the little ones, that’s how it all started.
Reima’s designer Marjaana Sopenranta tells, how nature and children’s world helped our designers in creating the cutest of patterns for the SS18 UV clothing line. Watch the video above!
Video length 2:40 minutes